I know what it’s like to build something from the ground up and figure out the rest as you go.

I grew up on a horse farm north of Toronto, surrounded by reining horses, Australian Shepherds, and community theatre. Early mornings at horse shows, late nights backstage. Nobody handed me a roadmap. I learned by showing up and paying attention.

That’s pretty much how I got into radio too.

I spent more than 20 years in Canadian broadcasting, working just about every role you can name. I’m best known as a talk show producer at NewsTalk 1010 in Toronto and morning show co-host and assistant music director at 820 CHAM in Hamilton. In 2017, I received the RTDNA Peter Gzowski Award for Best News Information Program for my audio documentary Suffering in Silence. [Listen Here: https://soundcloud.com/ptsd-suffering-in-silence/suffering-in-silence-full-documentary]

Then I burnt out. Completely. And I walked away.

When I came up for air, I noticed something that bothered me. Small business owners, community organizers, and local events were struggling to be seen in a world that had moved online almost overnight. They were smart, capable, and passionate. But nobody had shown them how any of this worked, and the people who could help wanted more money than most small businesses make in a month.

That’s why I started Becky Coles Media.

I took everything I learned in broadcasting about storytelling, communication, and getting people’s attention and built a practical, affordable way to teach it to the people who need it most.

What I Believe

Promotion isn’t about chasing trends or cracking algorithms. For most small businesses it’s about two things: showing up consistently and telling your story clearly. You don’t need to go viral. You just need to be visible.

You don’t need a big budget. You don’t need a marketing degree. You need a plan that fits your life and someone to walk you through it without making you feel behind.

What I Do

I work directly with small business owners through one-on-one coaching and practical online courses, teaching the same storytelling and promotion strategies I learned through 20 years in media.

Whether you’re trying to get your first media mention, clean up your online presence, or finally post on social media without dread, I’ll help you figure out what to do and what to stop wasting time on.

Why It Works

People come to me because they’re tired of feeling invisible and overwhelmed, and they can’t afford to hand the problem to an agency. They want honest feedback, a real plan, and practical tools that fit their reality.

I bring 20+ years in broadcasting and media relations, hands-on experience with small businesses and community organizations, and a tough-love approach that’s heavy on empathy and short on excuses.

My goal isn’t to make you an influencer. It’s to help you build trust, consistency, and visibility so your business can grow on your terms.

Ready to get started? Book a free 30-minute discovery call and let’s figure out where to begin. You should also join my mailing list for practical advice, upcoming course details, and tips on simplifying the promotion process for your business.