Why is it so expensive to hire a PR or social media team?

An effective PR or social media strategy takes time, consistency, and a lot of behind-the-scenes work. You’re not just paying for someone to post content or send emails; you’re paying for their experience, media connections, and understanding of what actually gets noticed. For many small businesses, you don’t need a full agency. You just need the right foundation and a little guidance to handle things yourself confidently.

Can I handle my own PR and social media?

Probably, at least to start. Most small businesses and grassroots groups don’t need a full-time PR firm or social media team. You just need to show up online consistently so people can find you. Media coverage or viral moments are great bonuses, but your goal is steady visibility, not perfection.

Do I need to be on every social media platform?

Definitely not. Think about where your ideal customer spends time. A simple website or Facebook page might be all you need to start. Once you’ve built a rhythm, you can add platforms that make sense for your audience and your time. It’s better to show up well in one place than half-heartedly everywhere.

How do I promote my next event or show effectively?

If people keep telling you they didn’t know about your event, you’re probably not promoting it enough. Algorithms, scrolling habits, and timing all affect visibility. Talk about your event more often than feels comfortable across social, email, and in person. Mix it up with behind-the-scenes content, reminders, and stories so it doesn’t feel repetitive. Remember: people need to see something several times before it sticks.

How do I get media coverage for my small business or event?

Start with a story, not a sales pitch. The media wants something interesting, local, or helpful to their audience (always think, what’s in it for them?) Identify what makes your story newsworthy, then send a short, clear pitch with the key details (who, what, where, when, why it matters).

I’m not “techy.” Can I still promote my business online?

Absolutely. You don’t need to be a tech expert; you just need a plan that makes sense for your comfort level. Start small: make sure your hours, contact info, and location are easy to find online. Then add one social platform where you can post updates regularly. You can learn the rest as you go.

What should I post about on social media?

You don’t have to reinvent the wheel. Talk about what’s happening in your business, introduce your team, share customer stories, or show what makes your product or event unique. The key is consistency, not perfection. A few honest, real posts are more effective than one polished ad.

How often should I post or update my website?

Whenever it needs it. Hours or menu change? Update as soon as you can. Some businesses don’t have any “updates” per se, but you still need to make sure your information is always correct and that your webpage is working properly.

Still have questions?
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